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Detroit does it again: Lots of SUVs, few high MPG compacts

We our US automakers have again managed to miss the boat. They have lots of fuel guzzling SUV's and few compacts with good mileage.

Is there even one person here who did not expect people to start demanding smaller more fuel efficient cars as fuel prices went up?

It seems the Model A was the last car out of Detroit that really addressed the market.

Posted by: Joseph_E_Meehan
by: the same mountainbike 05/02/2008 12:14:04 PM
Re: Detroit does it again!
I agree. Except that I'd give them credit up through the '60s. Detroit seem to have resigned themselves to be truck and SUV manufacturers. At times it seems like they're trying, but then another SUV comes out of the process. Someday, maybe in this century, we may see a Camaro again too!
by: bscar 05/02/2008 6:11:15 PM
Re: Re: Detroit does it again!
Camaro is supposed to come out this year.....I think. Atleast the new Challenger is up for purchase.
by: Skipper 05/02/2008 12:38:23 PM
Re: Detroit does it again!
I wouldn't so much agree with that as I once would have. Looking at both GM and Ford they own a lot of car and truck brands. I think if you are looking for a Chevrolet answer to a Corolla or a Ford answer, you're probably barking up the wrong tree. On the other hand, there's probably a KIA or a Saturn or a Mazda offering this is effectively made by the same company. I think one of the problems the auto industry itself has had over the years is there are too many versions of the same vehicle. For instance, why must there be a Ford, Mercury, Mazda, and Lincoln version of a Ford Explorer? Heck, there's even a Lincoln F150 today. Worldwide, there's no doubt that Ford has a plethora of small cars that it could turn around and offer in the US if the demand were there. It's not been and hence the conversion of Lincoln which has traditionally been known as a luxury car maker to a truck and suv maker because that's what the Lincoln consumer market demanded. As far as making money, I haven't known there to be too many years ever that one of the big 3 has ever reported a profit. Certainly not for Ford/GM/Chrysler in the last 4 or 5 years. I have never understood how they report loosing billions every year and stay in business. Skip
by: bscar 05/02/2008 6:07:05 PM
Re: Re: Detroit does it again!
Sometimes the best way to lose a car sale is to lose it to yourself.
by: MG McAnick 05/04/2008 10:17:55 AM
Re: Re: Re: Detroit does it again!
With several Chevrolet (or insert the brand of your choice here) dealerships in one county or city, their competition isn't FORD or TOYOTA, it's the other Chevy (or insert the brand of your choice here)dealerships.
by: bscar 05/04/2008 2:16:48 PM
Re: Re: Re: Re: Detroit does it again!
I meant in terms of how Ford might lose a sale to Mazda, but they aren't really losing it because Mazda is partnered with Ford
by: markmast 05/02/2008 12:44:02 PM
Re: Detroit does it again!
I disagree with you. I admit that several foreign car companies have a slight edge on efficiency with their small cars, but small American cars are not that much worse. Corollas and Civics are good sellers, but they are a small part of the market. Keep in mind that all car manufacturers build a product based on the demand of the buying public. The whole SUV market exists because people want them and buy them, and most other cars are grossly overpowered at the sacrifice of efficiency. The philosophy of the typical American driver is that his car is an image of who he is, and he wants to be big, sporty, and powerful. The amusing part of the whole gas price situation is the incredibly short memory we have in the US. Everyone complained when gas hit $1.00 a gallon. Everyone complained when gas hit $2.00 a gallon. Everyone complained when gas hit $3.00 a gallon. Where is the surprise that gas is $4.00 a gallon? After a few weeks everyone forgets about it and goes back to buying overpowered gas guzzlers. Of course, there will be another government agency investigating the jump in prices. How many inverstigations have been done already? Sorry for the rant, but if you want to blame someone for the lack of fuel efficient cars, we all need to look in the mirror.
by: Joseph_E_Meehan 05/02/2008 3:20:06 PM
Re: Re: Detroit does it again!
[b] Keep in mind that all car manufacturers build a product based on the demand of the buying public. The whole SUV market exists because people want them [/b] I disagree there. The US manufacturers spend millions on advertising to convince people that they want the models the manufacturers can make the highest profit on. It is a real effort there. They spend a lot less doing research on finding out what the customer really wants. [b] After a few weeks everyone forgets about it and goes back to buying overpowered gas guzzlers. [/b] According to the information I have seen, the are seeing something different this time. Time will tell.
by: GreasyJack 05/02/2008 2:44:34 PM
Re: Detroit does it again!
Detroit doesn't listen to the wants of most people because most people don't buy new cars. The trouble is that buying a new car is such a losing proposition financially compared to buying used that, realistically, for people who buy new, higher fuel prices are not a serious financial concern. There is a certain segment of the market that cares about fuel economy for political or other personal reasons, but this is a pretty small chunk of the new car market that the Japanese makers have a very tight hold on. If GM spent the major R&D money to produce a compact that was every bit the equal of a Honda or Toyota, it would be a major gamble for them since it wouldn't appeal to their traditional customer base and I think it would be unlikely to sway buyers who are loyal to the Japanese brands and have the mindset that American=Junk. Incidentally, I think the same thing can be said about long term reliablilty-- it is a very small piece of the new car market that cares if their car will run past 100K, and again this small segment of the market is currently dominated by the Japanese companies.
by: Dave G. 05/02/2008 3:03:29 PM
Re: Re: Detroit does it again!
GreasyJack, I have to disagree with you on a couple of points. You mentioned that it's a small portion of the market that cares if its cars run for 100k miles. That is a bigger portion of the market than you think. I speak with authority on this because I have conducted market research and focus groups for a certain american automaker (no I won't say who) and people certainly would like their American cars to be durable. The people who don't care are the wealthy folks who trade-in or upgrade their cars every few years and rarely log over 60k miles. The rest who drive their cars until they are forced to purchase a new car would very much love to hear that the car will 200-300k miles. As for fuel mileage, most of the central to lower middle class is concerned because at $4 per gallon that starts to cut into the tight family budget when mom is carting everyone around town in an SUV that gets 12 mpg city. The japanese don't have quite the lock that you think. I have experienced many focus groups with people who would LIKE to purchase American, but prefer the value and driving experience they get in their Japanese cars. Almost everyone agrees-when the American cars drive and hold up like the Japanese cars they'll go back to the American cars and give them a shot. GM/Ford/Etc are not spending a forune developing small cars because unless everyone hasn't noticed they're short on cash and it's easier to import and rebadge a foreign car than develop a new car that might not catch on if they get it wrong.
Updated: 05/02/2008 03:04:31 PM
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by: Skipper 05/02/2008 9:30:51 PM
Re: Re: Re: Detroit does it again!
As long as Ford pulls stunts like they have on the last 2 F250's with diesel engines in them, they are setting theirself up to loose their market on the last remaining strong hold. They gave up on the 6 liter trucks trying to fix that mess, they couldn't possibly have done their R&D on that mess, they counted on the first year buyers doing it for them and by the 4th year when they still hadn't worked out the bugs on it blamed the owners for the way they drove or used their trucks for the problems. Then they came out with this new animal that requires hours and hours of additional labor time to do the simplest repair on the engine because they want to jack the cab of the truck to do it. People won't put up with that. They expect to have to do repairs, what they don't expect is having to spend $2000 on a $200 glow plug job because it now requires 8 hours of labor to get the cab off and on to do the job. Ford is digging their grave fast. Dodge's newest Cummins looks like a zoo of hoses and wires under the hood and for what purpose? I'm glad I bought mine with a pre 07 engine in it and don't have to contend with that mess. Detroit needs to figure out how to go back to user servicable vehicles else, there's going to be an open door for someone who can and does produce one. Skip
by: Joseph_E_Meehan 05/03/2008 6:44:12 AM
Re: Re: Detroit does it again!
You make some good points there.
by: Beadsandbeads 05/02/2008 3:14:43 PM
Re: Detroit does it again!
They certainly hit the market right with SUVs an PUs. They sold a lot of them over the past decade or two.
by: andrew_j 05/02/2008 3:33:13 PM
Re: Detroit does it again!
The interesting thing is US automakers have very efficient models abroad that sell well across the globe in other markets. They need to either trickle these models in here or the knowledge and they will remain competitive.

SUV's were a great thing as the profit margin is/was substantial vs a low priced non luxury small car.
by: Wha Who? 05/02/2008 7:59:57 PM
Re: Detroit does it again!
Chevrolet Cobalt 24/33; Chevrolet Malibu 22/30; Chrysler Sebring 21/30; Dodge Avenger 21/30; Ford Focus 24/35; Pontiac Vibe 26/33; Pontiac G5 24/33; Pontiac G6 22/30. Mr. Meehan; have you ever driven a Model A Ford; not one that is restored to new condition but one typical of those in daily use with some accumulated mileage? You and Consumer Reports would have a conniption fit regarding vibration, noise and a general feeling of overall looseness at highway speeds if you have. Cars today are infinitely much better regardless of brand or national origin. Comparing todays cars from Detroit to a Model A Ford is absurd!
Updated: 05/02/2008 08:02:50 PM
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by: MG McAnick 05/04/2008 10:30:17 AM
Re: Re: Detroit does it again!
Quoting Wha Who: "Comparing todays cars from Detroit to a Model A Ford is absurd!"

Gas mileage and drivability were not mentioned in Mr Mehan's OP. He said that the Model A was the last car to truly address the market. I believe that is a true statement. It replaced the very outdated Model T. It was a lot better competition for offereings from other car makers of the era.

And yes, there is a Model A in the building in my backyard. I've also owned Model
T's tho the last was produced when my parents were kids. Have you driven an old Ford lately?
by: maico 490 05/02/2008 9:19:28 PM
Re: Detroit does it again!
Domestic cars are garbage,followed by european. M/O!

maico
by: mconn 05/02/2008 11:13:05 PM
Re: Re: Detroit does it again!
Tough to disagree....the Focus being an exception still doesn't have the reliability. Where are the compact diesels America ? The first one to come out with a compact diesel suitable for the US and in big supply for under $16 K will have a Model A reincarnate. Sit there and let VW have the onle legit offering is discraceful. Until EVs come on board, diesels will rule the road. Honda and Subaru think so while GM and Ford seem to have nothing in the plan. Just rebadge Toyotas, Mazdas and throw in a few Korean cars and that's the US plan.
by: meanjoe75fan 05/07/2008 1:08:58 PM
Re: Re: Re: Detroit does it again!
No. Oh, please, no. Please park those sooty, dirty diesels! In exchange for roughly 20% better efficiency, diesels put out FAR more soot that even the worst gasoline auto! Heck, you could deliberately dismantle the smog equip on a gas car and it'd STILL be cleaner! Europe is stuck with diesels because of taxing policy; thankfully, the US doesn't have that problem.

In my home town, the buses were all converted over to natural gas for environmental reasons, despite the head of the authority admitting they'd now have to burn more energy. As far as I'm concerned, they got it right.

Buy a small, gasoline-powerdd car and just drive it 20% less!
by: Joseph_E_Meehan 05/08/2008 7:20:10 AM
Re: Re: Re: Re: Detroit does it again!
You need to learn about current automotive diesel technology. Now that the US has finally gotten past the trucking and fuel industry and mandated clean (ULSD) fuel, we will be getting the clean small diesels that have been available and running clean for years in Europe.

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