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A New Slogan for California


The state of California's official tagline is "Find Yourself Here." If you could change it, what would it be?



Listen to The California Report's radio story, "Rebranding California," at thecaliforniareport.org.



Watch one of the "Find Yourself Here" television commercials (at YouTube)

by: Anonymous 03/20/2009 2:34:00 PM
Re: A New Slogan for California
I personally would prefer California to not be on the defensive. To maybe even "put the rest of the country in its place." They can complain all they want about "kooky California." As they sip a nice Cabernet and watch a Hollywood movie on their laptop over their high-speed Internet connection. All thanks to California.

So maybe California's tag line should be directed at the rest of the nation:

California. You're welcome.


Paul Venables
Founder, co-creative director
Venables Bell & Partners
by: califorya 05/02/2009 7:57:41 PM
Re: Re: A New Slogan for California
That is great! The double-meaning is elegant!!
by: newguz 11/13/2009 11:24:28 PM
Re: Re: A New Slogan for California
I agree with you, I also do not want California to be in defensive. Surely they will complain all they want about "Kooky California".

Regard's.
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by: Anonymous 11/16/2009 10:36:09 PM
Re: Re: A New Slogan for California
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by: Anonymous 11/16/2009 10:36:35 PM
Re: Re: A New Slogan for California
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by: Anonymous 03/20/2009 4:47:09 PM
Re: A New Slogan for California
California. We suck, stay away! Seriously, don't come here.
by: archon 11/04/2009 10:48:01 PM
Re: Re: A New Slogan for California
I left and haven't missed it.

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by: Anonymous 03/20/2009 6:58:52 PM
Re: A New Slogan for California
by: pmp1210 03/20/2009 7:05:03 PM
Re: A New Slogan for California
California Here I Come
by: mcarucci 03/20/2009 9:31:13 PM
Re: A New Slogan for California
California, it's a lifestyle and we're proud of it.

by: MugsyB 06/02/2009 12:23:04 AM
Re: Re: A New Slogan for California
I like... California: It's a Lifestyle
by: Anonymous 06/24/2009 9:37:50 PM
Re: Re: A New Slogan for California
Yea right. Massive sprawling ugly housing developments, strip malls,
shopping centers, pavement everywhere...and the lifestyle is total narccisim. Sorry. Not something I'M proud of. Embarassed might be more like it. Once the most beautiful state in the nation is an horrible
geography of nowhere eyesore.

ARE YOU A CORPORATON? COME RAPE OUR STATE!!

California? Yes. You're right. It's a myth worth destroying.
by: steveperreira 07/23/2009 1:37:11 AM
Re: Re: Re: A New Slogan for California
Dear Anonymous:

My teenage daughter, visiting me in CA from her home in England, said, as we drove through Silicon Valley on the way to my house from the airport, "How come the houses are so ugly over here?" Thank God I live near Yosemite, have a worthy home I built myself, and can't see the ugly houses of my neighbors - mercy of the forest around me. If you really want to see ugly, head for Modesto - a Spanish named city whose obvious translation exaggerates what they have made of their city. Tract housing should be outlawed by imposing huge taxes on copycat houses - payed by the developers.

take care, Steve
by: archon 11/04/2009 10:51:24 PM
Re: Re: Re: A New Slogan for California
California? Yes. You're right. It's a myth worth destroying. 


It started with the gold rush and hasn't stopped since. The gold ran out a long time ago but the people still come. Pity.

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by: shredchic 03/20/2009 11:00:08 PM
Re: A New Slogan for California
I was thinking along the lines of tongue-in-cheek, like "surfing sucks", or "skateboarding sucks". "California sucks". Redwoods, beaches, Yosemite, bears, condors, high tech jobs, they all suck. You wouldn't like it here. Don't come!
by: shredchic 03/20/2009 11:00:49 PM
Re: Re: A New Slogan for California
Oh yeah, and the water is freezing cold! :P
by: charla 03/21/2009 10:41:24 PM
Re: A New Slogan for California
CA: Think Gold
CA: Everything you want and more
CA: The Edge of a Nation
CA: Experience the Dream
CA: Still Dreaming
CA: Play State
CA: State of Play
CA: Home Grown Goodness
CA: Home Grown
CA: Playground USA
by: bkariya 03/22/2009 1:13:35 PM
Re: A New Slogan for California
California, it all starts here.

Plays off of our reputation as a trend-setter as well as a land of opportunity.
by: chorpel 03/27/2009 9:23:26 PM
Re: A New Slogan for California
How about:

California - a state of mind

Chris Horpel
Director of Athletics
Gunn High School
by: Anonymous 03/28/2009 9:36:36 AM
Re: A New Slogan for California
Mexi-fornia.

Odelay.
by: Anonymous 05/26/2009 8:20:49 AM
Re: A New Slogan for California
California - The best one of them all
by: MugsyB 06/02/2009 12:21:54 AM
Re: A New Slogan for California
California: Terminating the Terminator and Saving Our Parks!
by: Anonymous 06/05/2009 7:31:10 AM
Re: A New Slogan for California
California: Waiting for the Big One.
by: archon 11/04/2009 10:57:24 PM
Re: Re: A New Slogan for California
How about "California: We haven't fallen off into the ocean yet."

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by: Anonymous 06/09/2009 10:01:41 AM
Re: A New Slogan for California
California: Because other states suck
by: Anonymous 06/24/2009 9:22:27 PM
Re: A New Slogan for California
Anybody Who Comes To California is a Moron. Welcome Home.
by: Anonymous 06/24/2009 9:26:53 PM
Re: A New Slogan for California
THE MOST CROWDED STATE OUT OF 50 AND GETTING MORE CROWDED. PLEASE PLEASE GO HOME.

PROUDLY TRASHING OUR STATE.

NOTHING IS FROM HERE. NOT EVEN OUR PLANTS.

WELCOME TO CALIFORNIA. NOW GO HOME.

KILL YOURSELF FOR CALIFORNIA. ARNOLD WILL THANK YOU.
by: archon 11/04/2009 11:18:03 PM
Re: Re: A New Slogan for California
Welcome to California. Now keep going!

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by: Anonymous 07/06/2009 2:12:10 PM
Re: A New Slogan for California
California: It happens here first.
by: paparazzi 07/17/2009 4:16:13 PM
Re: A New Slogan for California
- California: A de-TERMINATED State of Affairs

- California: A State of Identity (or two, three, four...)
by: Anonymous 07/27/2009 10:08:33 AM
Re: A New Slogan for California

CALIFORNIA - IF YOU COME, BRING WATER!
by: archon 11/04/2009 10:43:27 PM
Re: Re: A New Slogan for California
... and give it back to the farmers who need it.

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by: jfrog@cal 11/21/2009 2:16:41 AM
Re: Re: A New Slogan for California
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by: BeWaterWise Rep 08/10/2009 6:18:17 AM
Re: A New Slogan for California
‘Be Water Wise’ or ‘The Eco Place’. Southern California has been seeing a water shortage since 2006. It is time that all Californians became conscious of it and tried to conserve water. A lot of the water that people use come from rivers and over drawing of water is having a negative impact on the river ecosystem. If you go to http://www.bewaterwise.com you will get a better picture of the water situation in Southern California

by: godaddycoupons 10/08/2009 3:32:21 AM
Re: A New Slogan for California
by: jfrog@cal 11/21/2009 2:17:20 AM
Re: Re: A New Slogan for California
CA the chicago of the next generation~!
by: cyrusjackson 11/06/2009 8:10:40 AM
Re: A New Slogan for California
How about: California: terminated.

Or or.. California: I'll be back

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by: wholesale jordan 11/08/2009 5:14:44 PM
Re: A New Slogan for California
I think it's should like Michael Jordan Shoes,contains rich meaning.
by: batmark 11/15/2009 3:00:43 AM
Re: A New Slogan for California
California , you will never walk alone ........Terminater is waiting for you
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by: benhurt 11/20/2009 3:20:10 AM
Re: A New Slogan for California

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